Increased brand awareness
With 500+ million users actively monthly on instagram, an active account of your brand will surely get some attention and will help to put the word around.
Yes, you’re reading it correctly; the great thing about Instagram is free advertising. You can showcase your products and services in action which generates huge exposure.
Showcase products and services
Visual content is always more engaging compared to the boring texts and links. Instagram allows you to do that exactly.
Reaching Target Market
Instagram allows its users to target a specific audience in the term of age, gender, hobbies etc. This tool is really useful for E-commerce websites as you can focus on different groups for every product that you sell.