Building the right website for your brand

Building the right website for your brand

In 2019, 97% of consumers go online to find a business. If you want your company to be chosen out of the wide array of options, you need to have a website online, a well formatted and easily accessible website. It’s highly important for one to make sure that they build the right website for their brand and here are seven ways to do it.

1)Make a Responsive Website
A responsive website is an approach to web design wherein there is one site but with different elements that react according to the device, it’s being viewed on. For example, the layout of a website is differently displayed on a desktop than it is on a mobile phone. In short, a responsive website automatically adjusts based on the shape and size of the device it’s being viewed on.
It is a minute yet extremely important pointer to keep in mind since 61% of users who find it difficult to access a website are unlikely to return. And 40% of them will switch to a competitor’s site instead.

2)Personalize your Website’s Theme
Saving a few bucks on designing a website while browsing free online website templates sounds extremely tempting however it’s not a great idea and here’s why. Thousands of people have the same mentality and have the same web design as you do. To be unique and have a website that stands out you should customize your website in order for it to match your brand’s style and aesthetic. Or else you most probably will be left with a website that looks exactly the same as every third person. Adhering to online templates is also very restrictive for it hampers your creativity and curbs the individuality of your brand.

3)Less is more
While building your website it is important to keep in mind to Keep It Simple & Straightforward.
To assume that your website visitors know nothing about your brand is wisest for it helps you prioritize the nature of your site. A website visitor will NOT spend more than 8 seconds trying to decipher the difficult mechanics of your website; it’s your job to keep it crisp for them. You can do so by putting forward a copy that encourages them to act fast, whether it’s in the form of a video, entering your sign-up flow or subscribing to a plan. An uncomplicated home page and clear tabs is another must.

To implement a simple and straightforward website the text on it should be readable and easy on the eyes. A bad aesthetic can very easily turn away visitors solely on the basis of it not agreeing with their eyes. To prevent such mishaps, some premeditated measures are required to be taken.

•Consistent Fonts and Font Size — Leave larger fonts to important and direct information while sticking to small font sizes in relation to in-depth information. Remember to keep the range of font’s size as wide as 3 to 4. Ensure that the font you use for your website agrees with the theme of your website and brand. Some fonts are inherently unpleasing to look at and it is important to avoid those. It is also crucial to keep the font uniform without much variation; it can create chaos and take away from the simplicity.

•Contrasting Color Scheme — Select a color palette that accentuates each other rather than drown each other out. The colors should bring out all the features of the website including the images and the text.

5)Search Engine Optimization
The hope of every business owner is to have a website that is high on the search results. However, it isn’t the easiest thing to achieve with hundreds of millions of websites out there. Having user-friendly and in-depth content which is comprehensive will help the website when keywords are searched for. To make your website search friendly, include heading tags which also gives your website structure for the users.

6)Use limited pop-ups
Pop-ups can be instrumental in creating awareness about your services and products however multiple pop-ups are only regarded as inconvenient. Having a limited number of pop-ups will increase the number of visitor turnovers along with boosting your brand’s activities.

7)Accessible Navigation
Keeping your website navigation simple will ensure happy visitors. If the website is unable to help its users at once it’s useless to them. Have a basic theme that is followed throughout the website which does not overwhelm the users. It is ideal to follow a standardized format since humans are creatures of habit. Maintaining a straightforward flow with few tabs will only make it easier to use the website.
We agree that building a good website in an internet driven age can seem daunting, but using the data above will certainly boost your ability to do so. Sticking to the most important yet hardest point, keeping it simple and straightforward, will take your website ten folds far. At the end of the day, your website is for the user, it’s a platform for them to connect to you which is why user satisfaction is the highest priority. Nevertheless, website building can be an enjoyable and creative process to increase brand awareness.

Best practices to follow while building an e-commerce website

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E-commerce is one of the most competitive and profitable online industries. If you are successful, then you need a website that offers your customers an exceptional experience on every page. If you don’t, you can be sure that you will lose valuable customers to your competitors. Regardless of your products or demographics, these are eight key steps towards the design of an e-commerce website.

  1. Match your design and product

Consistency is essential to the functioning of your website. Making your design consistent with what you sell completes your overall feel and look. Make sure that your website defines everything from images, color schemes, and text. For instance, your design should look colorful and fun if your website sells toys for children. And the theme of your design should look techy and modern when your website sells gadgets.

  1. Emphasize on the product

You now need to highlight your products to ensure that your customers actually buy them. This includes uniquely titling your products. However, besides that, the product must be displayed on an individual page. These also include high-resolution photographs of each product, a unique description written by someone in your company, bullet points of the most important quality of the product and especially the cost. All this information gives your clients a fantastic idea of what they will buy. It also helps them to compare their products so that they can make the best purchase. In other words, ensure that you give your customer’s as much information about each one if you want to sell products. Tell them, if one product is a part of a bigger product. Or if another product really works well, mention it too. The better they know, the more likely they are to purchase, the higher your revenue.

  1. Design of the shopping cart

Too many designers do not take care of shopping carts, but it is one of your website’s most incredibly important components. Users can add multiple items, revisit the order, or delete as quickly as possible with a good shopping cart. Be sure you include functional product pictures, reviews, and a convenient search bar when you design a shopping cart.

  1. Payment options

Make sure you provide a large number of payment solutions when designing the e-commerce website to cater to a wide variety of customers–for example, pay with PayPal or other types of payment other than Visa or Master Card. By taking the payment preference of your consumers into account, you can increase your motivation to shop to improve your sales in the long term.

  1. Customer review

No one will ever trust you without proof that someone successfully purchased or liked your site. Make it so that your customers can review you easily if they want to. This is possible by placing this option on or immediately after the successful order has been placed on the product page.

  1. Contact and support information

Let your clients know that you’re just a call, emailing, text, and chat away! The best way to earn loyal customers and build more trust is to show your passion. Make sure that there is always someone who can help when they encounter a problem. If you hide any contact information and communication media from your site, customers see the information as a red flag and will not deal with you.

  1. Secure store

All e-commerce websites are a target for hackers and it is increasingly important that your stores are secure. Nevertheless, SSL support for encrypting information is the best way to make your site secure. You can protect valuable customer information, including e-mail address, phone number, and credit card, using an SSL certificate. Credit card information can be stored conveniently, but the risk of hackers or security deficiencies is not worth it. Maybe consider not storing credit card information. It protects your customers from identity theft and protects you from prosecution.

  1. Say no to Sign up

It is usually a bad idea to require an account to make a purchase. Of course, there are exceptions but it is generally only a barrier to the purchase. Instead of asking shoppers to sign up for an account before they buy, give them the option when they have finished purchasing. If an account is absolutely required, integrate signup with one of the other pages, such as the billing or shipping information page, into your checkout process.

Hopefully, you will now have a better understanding of what you need to do to build your own e-commerce store. All you need to do is to start now if you really want to build an e-commerce website of your own. Get us on board to assist you and help you reach your goals.




Latest e-commerce strategies

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Every aspect of companies is impacted by the blinding pace of the digital landscape. The e-commerce industry is building up a solid foundation to deliver a better customer experience by creating data analytics and innovative technologies. Today, online retailers have a brilliant opportunity to leverage and boost new technological trends. You now have time to step up your game if you want to stand out amongst your competitors. You can benefit from the following strategies –

Visualizing products – In contrast to physical shopping, shopping online is intangible and customers need a lot of imagination. Product visualization is thus one of the best strategies for your consumer in 2019. It helps them to study every detail in a product, which in turn allows them to make informed decisions without later regretting it. Also, this helps in avoiding negative complaints and reviews.
For example, it has been very helpful to both companies and consumers to add a new zoom option on various e-commerce sites. It enables consumers to zoom in and understand certain details without actually touching on the product. The use of 3D experience for your consumers is another powerful option. An interactive 3D representation can help customer’s process product features extremely conveniently. In addition to increasing customer engagement, 3D product imaging can substantially increase conversion rates.

Artificial intelligence – Artificial intelligence is no longer an alien concept, nor is it an area not exploitable for practical purposes. AI is everywhere and will be gradually fit into all aspects of our lives. AI has made its presence felt in a profound way, from the clever home to e-learning, to health care and finance. Another very suitable field in which AI is able to have a significant impact is e-commerce. Today, business decision making is increasingly data-driven, and the demand for measurable metrics is constantly increasing.
For example, online marketers are very important factors such as conversions, bounce rates, websites traffic, engagement rates, etc. This can be a great help to you with AI tools. You can collect and examine data in real time and monitor your brand’s interactions among potential customers. Better efficiency and expertise are provided by AI.
Product filtering – The advanced filter feature allows your customers to quickly and easily find exactly what they are looking for. If you sell many variations of the same kind of products with many different options, it can be even more useful. The advanced filtering mechanism makes it possible for customers to sort a complex range of products. In fact, within a few seconds, customers will be more likely to bounce from your site if they cannot find what they are looking for. When you are a clothing store, advanced filters help users to detect a particular color, size, style, and material. Filters can be used in your online shop in many ways, such as theme, price, bestselling, user ratings, etc. As many specific product characteristics as possible should be included as a filter category. This is an excellent way to remind your clients that these attributes are important to their selection process.
Chatbots – Chatbots, technically a part of AI, can be a major instrument in enhancing the customer experience for e-commerce companies. Chatbots can be used to communicate with customers instantly and resolve problems on several platforms, such as Facebook or your online shop. A chatbot is essentially a computer program simulating a conversation with a human user to provide some kind of service. Some chatbots are so advanced that it is difficult to tell them apart from a real human.

Delivery – The delivery must be quick, comfortable and timely as it is a key aspect of the e-commerce business if you want to keep up with the competition in 2019. Shipping is actually among many online competitors ‘ key differentiators. As e-commerce sector expands exponentially, online shoppers have needs and demands that they want to address faster. These urgent needs of the consumers have shaped the delivery options. In countries like England and Australia, Amazon tests drones for package delivery; while Mercato, an online grocery store, connects consumers to vendors and traders in their community, making it easier, faster and more convenient to deliver the best food.
The landscape of e-commerce is changing. In the coming years, the industry will grow and improve, with new technological trends making it more seamless. You must follow these technologies and find ways to use them that best fits your needs, as a growing e-commerce business owner. The above strategies will provide your users with better value and enhance the success of your business in 2019 and beyond.