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Initiatives like Make in India, Startup India, Ministry for Skills Development and Entrepreneurship, Intellectual Property Centers, etc. all could have stirred up growth. However, innovation remains the biggest missing component of the Indian start-up puzzle.  Although India has provided a positive economy for the start-up ecosystem to thrive with the various startup initiatives, the start-ups that are growing are mere clones of Western ideas.’ OLA and Flipkart being the obvious examples. Evidently, India lacks innovation

India as a start-up nation is rapidly emerging. The Indian technology landscape has seen tremendous growth towards innovative startups being created and has emerged as the country’s third fastest-growing hub for technology startups. The growth of startup culture in India has definitely been accelerated by Narendra Modi through the startup India program that he launched. In the country, especially among India’s young educated population, the idea of a startup has gained momentum. The youth have been active

You need a strong presence on the internet to really compete in today’s marketplace. That’s where your customers like to spend a lot of their time — read, watch, and research, socialize, and buy. If people can’t find you easily online, you’re missing out on potential customers. If your business is online already then you’re already doing it right but if you’re still contemplating – here are a few reasons why you should take your

Before we talk about how digital marketing can help a business, let’s first answer the question: What is digital marketing? Digital marketing is a way to promote brands and products on the web through digital channels. Most organizations have a specific audience they want to reach, and digital marketing enables organizations to reach these target consumers through the internet and other digital avenues. It helps in interacting with a large audience, produce successful leads and