E-commerce is one of the most competitive and profitable online industries. If you are successful, then you need a website that offers your customers an exceptional experience on every page. If you don’t, you can be sure that you will lose valuable customers to your competitors. Regardless of your products or demographics, these are eight key steps towards the design of an e-commerce website.
Match your design and product
Consistency is essential to the functioning of your website. Making your design consistent with what you sell completes your overall feel and look. Make sure that your website defines everything from images, color schemes, and text. For instance, your design should look colorful and fun if your website sells toys for children. And the theme of your design should look techy and modern when your website sells gadgets.
Emphasize on the product
You now need to highlight your products to ensure that your customers actually buy them. This includes uniquely titling your products. However, besides that, the product must be displayed on an individual page. These also include high-resolution photographs of each product, a unique description written by someone in your company, bullet points of the most important quality of the product and especially the cost. All this information gives your clients a fantastic idea of what they will buy. It also helps them to compare their products so that they can make the best purchase. In other words, ensure that you give your customer’s as much information about each one if you want to sell products. Tell them, if one product is a part of a bigger product. Or if another product really works well, mention it too. The better they know, the more likely they are to purchase, the higher your revenue.
Design of the shopping cart
Too many designers do not take care of shopping carts, but it is one of your website’s most incredibly important components. Users can add multiple items, revisit the order, or delete as quickly as possible with a good shopping cart. Be sure you include functional product pictures, reviews, and a convenient search bar when you design a shopping cart.
Make sure you provide a large number of payment solutions when designing the e-commerce website to cater to a wide variety of customers–for example, pay with PayPal or other types of payment other than Visa or Master Card. By taking the payment preference of your consumers into account, you can increase your motivation to shop to improve your sales in the long term.
No one will ever trust you without proof that someone successfully purchased or liked your site. Make it so that your customers can review you easily if they want to. This is possible by placing this option on or immediately after the successful order has been placed on the product page.
Contact and support information
Let your clients know that you’re just a call, emailing, text, and chat away! The best way to earn loyal customers and build more trust is to show your passion. Make sure that there is always someone who can help when they encounter a problem. If you hide any contact information and communication media from your site, customers see the information as a red flag and will not deal with you.
All e-commerce websites are a target for hackers and it is increasingly important that your stores are secure. Nevertheless, SSL support for encrypting information is the best way to make your site secure. You can protect valuable customer information, including e-mail address, phone number, and credit card, using an SSL certificate. Credit card information can be stored conveniently, but the risk of hackers or security deficiencies is not worth it. Maybe consider not storing credit card information. It protects your customers from identity theft and protects you from prosecution.
Say no to Sign up
It is usually a bad idea to require an account to make a purchase. Of course, there are exceptions but it is generally only a barrier to the purchase. Instead of asking shoppers to sign up for an account before they buy, give them the option when they have finished purchasing. If an account is absolutely required, integrate signup with one of the other pages, such as the billing or shipping information page, into your checkout process.
Hopefully, you will now have a better understanding of what you need to do to build your own e-commerce store. All you need to do is to start now if you really want to build an e-commerce website of your own. Get us on board to assist you and help you reach your goals.