Every aspect of companies is impacted by the blinding pace of the digital landscape. The e-commerce industry is building up a solid foundation to deliver a better customer experience by creating data analytics and innovative technologies. Today, online retailers have a brilliant opportunity to leverage and boost new technological trends. You now have time to step up your game if you want to stand out amongst your competitors. You can benefit from the following strategies –
Visualizing products – In contrast to physical shopping, shopping online is intangible and customers need a lot of imagination. Product visualization is thus one of the best strategies for your consumer in 2019. It helps them to study every detail in a product, which in turn allows them to make informed decisions without later regretting it. Also, this helps in avoiding negative complaints and reviews.
For example, it has been very helpful to both companies and consumers to add a new zoom option on various e-commerce sites. It enables consumers to zoom in and understand certain details without actually touching on the product. The use of 3D experience for your consumers is another powerful option. An interactive 3D representation can help customer’s process product features extremely conveniently. In addition to increasing customer engagement, 3D product imaging can substantially increase conversion rates.
Artificial intelligence – Artificial intelligence is no longer an alien concept, nor is it an area not exploitable for practical purposes. AI is everywhere and will be gradually fit into all aspects of our lives. AI has made its presence felt in a profound way, from the clever home to e-learning, to health care and finance. Another very suitable field in which AI is able to have a significant impact is e-commerce. Today, business decision making is increasingly data-driven, and the demand for measurable metrics is constantly increasing.
For example, online marketers are very important factors such as conversions, bounce rates, websites traffic, engagement rates, etc. This can be a great help to you with AI tools. You can collect and examine data in real time and monitor your brand’s interactions among potential customers. Better efficiency and expertise are provided by AI.
Product filtering – The advanced filter feature allows your customers to quickly and easily find exactly what they are looking for. If you sell many variations of the same kind of products with many different options, it can be even more useful. The advanced filtering mechanism makes it possible for customers to sort a complex range of products. In fact, within a few seconds, customers will be more likely to bounce from your site if they cannot find what they are looking for. When you are a clothing store, advanced filters help users to detect a particular color, size, style, and material. Filters can be used in your online shop in many ways, such as theme, price, bestselling, user ratings, etc. As many specific product characteristics as possible should be included as a filter category. This is an excellent way to remind your clients that these attributes are important to their selection process.
Chatbots – Chatbots, technically a part of AI, can be a major instrument in enhancing the customer experience for e-commerce companies. Chatbots can be used to communicate with customers instantly and resolve problems on several platforms, such as Facebook or your online shop. A chatbot is essentially a computer program simulating a conversation with a human user to provide some kind of service. Some chatbots are so advanced that it is difficult to tell them apart from a real human.
Delivery – The delivery must be quick, comfortable and timely as it is a key aspect of the e-commerce business if you want to keep up with the competition in 2019. Shipping is actually among many online competitors ‘ key differentiators. As e-commerce sector expands exponentially, online shoppers have needs and demands that they want to address faster. These urgent needs of the consumers have shaped the delivery options. In countries like England and Australia, Amazon tests drones for package delivery; while Mercato, an online grocery store, connects consumers to vendors and traders in their community, making it easier, faster and more convenient to deliver the best food.
The landscape of e-commerce is changing. In the coming years, the industry will grow and improve, with new technological trends making it more seamless. You must follow these technologies and find ways to use them that best fits your needs, as a growing e-commerce business owner. The above strategies will provide your users with better value and enhance the success of your business in 2019 and beyond.