Best practices to follow while building an e-commerce website

E-commerce is one of the most competitive and profitable online industries. If you are successful, then you need a website that offers your customers an exceptional experience on every page. If you don’t, you can be sure that you will lose valuable customers to your competitors. Regardless of your products or demographics, these are eight key steps towards the design of an e-commerce website.

  1. Match your design and product

Consistency is essential to the functioning of your website. Making your design consistent with what you sell completes your overall feel and look. Make sure that your website defines everything from images, color schemes, and text. For instance, your design should look colorful and fun if your website sells toys for children. And the theme of your design should look techy and modern when your website sells gadgets.

  1. Emphasize on the product

You now need to highlight your products to ensure that your customers actually buy them. This includes uniquely titling your products. However, besides that, the product must be displayed on an individual page. These also include high-resolution photographs of each product, a unique description written by someone in your company, bullet points of the most important quality of the product and especially the cost. All this information gives your clients a fantastic idea of what they will buy. It also helps them to compare their products so that they can make the best purchase. In other words, ensure that you give your customer’s as much information about each one if you want to sell products. Tell them, if one product is a part of a bigger product. Or if another product really works well, mention it too. The better they know, the more likely they are to purchase, the higher your revenue.

  1. Design of the shopping cart

Too many designers do not take care of shopping carts, but it is one of your website’s most incredibly important components. Users can add multiple items, revisit the order, or delete as quickly as possible with a good shopping cart. Be sure you include functional product pictures, reviews, and a convenient search bar when you design a shopping cart.

  1. Payment options

Make sure you provide a large number of payment solutions when designing the e-commerce website to cater to a wide variety of customers–for example, pay with PayPal or other types of payment other than Visa or Master Card. By taking the payment preference of your consumers into account, you can increase your motivation to shop to improve your sales in the long term.

  1. Customer review

No one will ever trust you without proof that someone successfully purchased or liked your site. Make it so that your customers can review you easily if they want to. This is possible by placing this option on or immediately after the successful order has been placed on the product page.

  1. Contact and support information

Let your clients know that you’re just a call, emailing, text, and chat away! The best way to earn loyal customers and build more trust is to show your passion. Make sure that there is always someone who can help when they encounter a problem. If you hide any contact information and communication media from your site, customers see the information as a red flag and will not deal with you.

  1. Secure store

All e-commerce websites are a target for hackers and it is increasingly important that your stores are secure. Nevertheless, SSL support for encrypting information is the best way to make your site secure. You can protect valuable customer information, including e-mail address, phone number, and credit card, using an SSL certificate. Credit card information can be stored conveniently, but the risk of hackers or security deficiencies is not worth it. Maybe consider not storing credit card information. It protects your customers from identity theft and protects you from prosecution.

  1. Say no to Sign up

It is usually a bad idea to require an account to make a purchase. Of course, there are exceptions but it is generally only a barrier to the purchase. Instead of asking shoppers to sign up for an account before they buy, give them the option when they have finished purchasing. If an account is absolutely required, integrate signup with one of the other pages, such as the billing or shipping information page, into your checkout process.

Hopefully, you will now have a better understanding of what you need to do to build your own e-commerce store. All you need to do is to start now if you really want to build an e-commerce website of your own. Get us on board to assist you and help you reach your goals.

 

 

 

Latest e-commerce strategies

Every aspect of companies is impacted by the blinding pace of the digital landscape. The e-commerce industry is building up a solid foundation to deliver a better customer experience by creating data analytics and innovative technologies. Today, online retailers have a brilliant opportunity to leverage and boost new technological trends. You now have time to step up your game if you want to stand out amongst your competitors. You can benefit from the following strategies –

Visualizing products – In contrast to physical shopping, shopping online is intangible and customers need a lot of imagination. Product visualization is thus one of the best strategies for your consumer in 2019. It helps them to study every detail in a product, which in turn allows them to make informed decisions without later regretting it. Also, this helps in avoiding negative complaints and reviews.
For example, it has been very helpful to both companies and consumers to add a new zoom option on various e-commerce sites. It enables consumers to zoom in and understand certain details without actually touching on the product. The use of 3D experience for your consumers is another powerful option. An interactive 3D representation can help customer’s process product features extremely conveniently. In addition to increasing customer engagement, 3D product imaging can substantially increase conversion rates.

Artificial intelligence – Artificial intelligence is no longer an alien concept, nor is it an area not exploitable for practical purposes. AI is everywhere and will be gradually fit into all aspects of our lives. AI has made its presence felt in a profound way, from the clever home to e-learning, to health care and finance. Another very suitable field in which AI is able to have a significant impact is e-commerce. Today, business decision making is increasingly data-driven, and the demand for measurable metrics is constantly increasing.
For example, online marketers are very important factors such as conversions, bounce rates, websites traffic, engagement rates, etc. This can be a great help to you with AI tools. You can collect and examine data in real time and monitor your brand’s interactions among potential customers. Better efficiency and expertise are provided by AI.
Product filtering – The advanced filter feature allows your customers to quickly and easily find exactly what they are looking for. If you sell many variations of the same kind of products with many different options, it can be even more useful. The advanced filtering mechanism makes it possible for customers to sort a complex range of products. In fact, within a few seconds, customers will be more likely to bounce from your site if they cannot find what they are looking for. When you are a clothing store, advanced filters help users to detect a particular color, size, style, and material. Filters can be used in your online shop in many ways, such as theme, price, bestselling, user ratings, etc. As many specific product characteristics as possible should be included as a filter category. This is an excellent way to remind your clients that these attributes are important to their selection process.
Chatbots – Chatbots, technically a part of AI, can be a major instrument in enhancing the customer experience for e-commerce companies. Chatbots can be used to communicate with customers instantly and resolve problems on several platforms, such as Facebook or your online shop. A chatbot is essentially a computer program simulating a conversation with a human user to provide some kind of service. Some chatbots are so advanced that it is difficult to tell them apart from a real human.

Delivery – The delivery must be quick, comfortable and timely as it is a key aspect of the e-commerce business if you want to keep up with the competition in 2019. Shipping is actually among many online competitors ‘ key differentiators. As e-commerce sector expands exponentially, online shoppers have needs and demands that they want to address faster. These urgent needs of the consumers have shaped the delivery options. In countries like England and Australia, Amazon tests drones for package delivery; while Mercato, an online grocery store, connects consumers to vendors and traders in their community, making it easier, faster and more convenient to deliver the best food.
The landscape of e-commerce is changing. In the coming years, the industry will grow and improve, with new technological trends making it more seamless. You must follow these technologies and find ways to use them that best fits your needs, as a growing e-commerce business owner. The above strategies will provide your users with better value and enhance the success of your business in 2019 and beyond.

Why do startups fail in India?

Initiatives like Make in India, Startup India, Ministry for Skills Development and Entrepreneurship, Intellectual Property Centers, etc. all could have stirred up growth. However, innovation remains the biggest missing component of the Indian start-up puzzle.  Although India has provided a positive economy for the start-up ecosystem to thrive with the various startup initiatives, the start-ups that are growing are mere clones of Western ideas.’ OLA and Flipkart being the obvious examples.

Evidently, India lacks innovation despite being the third largest startup ecosystem. According to a study by IBM and Oxford, for exactly the same reason, lack of innovation, 90 percent of startups fail 5 years after start-up. 77 percent of venture capitalists believe that new technologies or unique business models are lacking for Indian startups. Some other reasons cited by Forbes for the imminent failure include lack of skilled workforce, inadequate funding and lack of mentors. In fact, India needs start-ups in areas such as health, education, sanitation, transport (not another Ola idea), alternative energy management, and so on. These areas provide greater scope for improving the quality of life in the country and innovation. While the current trend shows that the majority are IT-friendly.

Failure to innovate is not the only thing holding back Indian startups. Lack of vision, lack of market understanding, bad skills, and poor execution are some of the other major concerns. All of them can be traced back to the lack of skilled workers and mentors for emerging businessmen. The education system of India can be blamed for most of the problems reported. If we delve further into the student’s education system, we can see that there is no surprise about the lack of innovative approach in Indian children, given that the country’s education system does not provide the child with a chance to think out of the box. The monotony of the workforce in India is something that all young adults try to escape.

According to experts, India is the following market and cannot be blamed for adopting Western ideas. The poor levels of competence are to be blamed. India has no competition for meta-level startups like Google, Facebook, and Twitter. In contrast, China with a similar population and economy is miles ahead in terms of development – as showcased by designing its own search engine Baidu to compete with Google. Also, Alibaba, an e-commerce seller has displaced Amazon.

However, there is still hope. The experts say that India’s economic openness and the widespread national market are important advantages in addition to strong government promotion of entrepreneurship that has strengthened startup culture. Inputs from established companies, start-ups, risk capitalists, the government and higher-quality and educational institutions are important aspects of the development of the India entrepreneurial economy and the important elements of the improvement. The inputs play an important role in promoting the development of the Indian economy and reap rewards. Indian managers correctly recognized the economic openness of India as an advantage for the business, and our country has large risk capitalists ready to invest in innovative business ideas. Banks like HDFC have, for example, recently been seen in mentorship programs to help accelerate fintech innovations. India is a country with enormous potential and we are responsible as citizens to harness this potential of developing the economy.

 

Startup trends in India

web development in mumbai

India as a start-up nation is rapidly emerging. The Indian technology landscape has seen tremendous growth towards innovative startups being created and has emerged as the country’s third fastest-growing hub for technology startups. The growth of startup culture in India has definitely been accelerated by Narendra Modi through the startup India program that he launched.

In the country, especially among India’s young educated population, the idea of a startup has gained momentum. The youth have been active in the growth of startups. The success stories of many startups like Flipkart, Ola, Uber, Oyo, etc. has encouraged the youth to start on their own. Furthermore, the latest technology on the market is also disruptive and helps to promote start-up innovation. The emergence of new ideas in different sectors has led to phenomenal changes in the product and service varieties available on the market.

Here are a few among the many startup trends in India:

  1. IOT (Internet of Things) based startups

The Internet of Things is a technology that connects different devices to the Internet and facilitates data exchange. This is a startup area that is now becoming widely popular. A good example of a company that is based on IOT is Covacis (a software consulting service company based on IOT and big data).

  1. Being healthy/eco-friendly

India has been clutched by the urge to go healthy like much of the world. Education on pollution issues and wildlife loss strike a chord with all. The popularity of healthy lifestyles and organic food has increased. The population is huge and continues to grow, with a massive increase in awareness.

  1. E-Wallet Boom

The Fintech (Finance + Technology) sector continues to grow at a fast pace. Paytm can easily be called a finch pioneer because it gave people the power of choice and how to spend on people who never had wallets or bank accounts. Following the success of Paytm, many other wallet companies have shown promise.

  1. Electrified transportation

The sector of electric mobility has evolved away from the limelight. The battery-driven two-wheeler market, in particular, is growing at a rapid pace. The opportunity also aligns with the government’s vision of switching to electric mobility.

  1. Insurtech (Insurance + Technology)

Even today, a large part of the insurance business is happening through agents, but this is starting to change with the use of data and artificial intelligence by many firms like Policy Bazaar. Information on insurance policies and product selection is now easily accessible to consumers across the board. The industry has seen growth at a healthy pace.

 

The startup culture has emerged as a strong contributing factor to the economy of the nation by hosting a highly energetic and niche youth work culture. India is ready to be a market where innovations can be tested. Artificial AI has also evolved to automate routine problems without error, especially in healthcare. The sector-wide implementation of block chains has also increased. 2019 has definitely promised so far to be a big year for the startups in our country with more innovative and fresh young minds coming up with new ideas and ventures.

Take your Business online

You need a strong presence on the internet to really compete in today’s marketplace. That’s where your customers like to spend a lot of their time — read, watch, and research, socialize, and buy. If people can’t find you easily online, you’re missing out on potential customers.

If your business is online already then you’re already doing it right but if you’re still contemplating – here are a few reasons why you should take your business online right away.

 

Improving your company image – This alone should be reason enough to start a new website and start selling online. It is an extremely important factor considering that prospective customers could start to wonder how serious you are about business without a website, blog or online presence. Today, a successful online presence is being established by companies of all sizes and industries. You need to have an online presence because your prospects and customers expect you to have one.

Build your brand – No large budget for advertising? There’s no problem. You can afford to use a website, social media profiles, and other web-based efforts to raise brand awareness, build credibility, and develop a loyal and growing customer base, no matter how small you are.

24*7 – While some fast-food restaurants, grocery stores, and gas stations are running 24-hour service, most businesses cannot. That’s, without the web. A key benefit of having an e-commerce website is that at any time — day or night — your customers and prospects can read about your products and place orders on regular business or vacation days. Imagine what this would do for your business.

Internet was made for business – The Internet’s beauty is that your prospective customer(s) can be just one click away from your online store. You can now educate, instruct and solve customer problems through the internet. You can accept and receive orders and payments directly in your inbox.

Reach a wider audience – You are limited to the number of people with your brick and mortar business who can visit you at any given time, let alone find you. With a good website, you can literally have thousands of people visiting your online store at once, even tens of thousands (even millions). Imagine your company’s potential if you can expose your products and services to a potentially unlimited number of interested individuals.

Reduce the cost of operation – Only one task can make a significant difference in cost savings. For example, receiving online orders reduces the need for customer service staff. With inclusive sales and product information online, you’ll simply receive purchase orders and payments through email or into your database. It is possible to reduce staff numbers, thus reducing office space and related office expenses.

Lastly, it’s important to find a partner who can help you establish your business online. That’s where we step in! We provide services needed for small as well as big businesses to go digital. Get in touch with us to power your digital dreams and take your business ahead.

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